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|Senior Director, Global Marketing & Communications|
|Harvard Business Publishing (HBP) is an idea-driven company with a commitment to improving the practice of management. We're a wholly owned subsidiary of Harvard University serving customers across three primary markets: educational institutions, corporations, and individual managers.
Harvard Business Publishing Corporate Learning partners with clients to create world-class leadership development solutions for managers at all levels in global organizations and governments. We leverage the management insight, thought leadership, and expertise of Harvard Business School faculty and Harvard Business Review authors to provide solutions that are relevant to today’s most pressing business challenges. For more than 20 years, we have developed and delivered innovative, technology-enabled solutions that drive meaningful business results.
Position Summary: The Senior Director of Global Marketing will report directly to Corporate Learning’s Senior Vice President and lead the unit’s global marketing strategy and initiatives. In this role, the Senior Director will create and lead the execution of a comprehensive global marketing strategy paving the way for the next phase of growth for the business — a strategy that will help transform Corporate Learning’s place in the market and lead to significant long-term growth. In addition, the Senior Director will be a core member of the Corporate Learning Leadership team and will play a critical role in developing and executing the overall strategy for the business. The ideal candidate has experience with all facets of B2B integrated global marketing programs. S/he brings strategic perspective, strong branding and positioning expertise, preferably with a complex brand for global organizations. S/he has a deep desire to build relationships with our clients ultimately understanding their challenges and experiences.
• As a member of the Corporate Learning leadership team, consistently define and execute the comprehensive strategy for the Corporate Learning business
• Build relationships across HBP and Harvard Business School focused on leveraging opportunities across market groups
• Provide strategic leadership for the Global Marketing team with a focus on the following areas:
o Global market segmentation strategy
o Segmentation models in all global markets
o Value proposition and brand strategy
o Corporate Learning’s positioning story in all communication channels
o HBP thought leadership for sales campaigns and digital messaging platforms
o Comprehensive marketing materials
o Client acquisition and retention
o Client acquisition and retention strategies
o Digital assets (website, social media, blogs) and digital search & advertising
o Best practices in marketing automation tools and processes
o Client database management
o Solutions marketing
o Go-to-market strategies for all Corporate Learning solutions
o Community and events strategy
o Global client community strategy
o Client/prospect events
o PR/external communications tied to furthering the Corporate Learning business strategy
o Internal communication platform(s) tied to the strategy and transformation work of the business
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